Black Friday officially begins on November 25. But don't tell Best Buy that.

The retailer has been offering impressive Black Friday deals since the end of October.

I've been covering Black Friday deals for over 10 years

And while I'm generally critical of those "early preview deals,"

This year retailers are working hard and offering some of the best deals of the year.

Best Buy Black Friday deals are especially impressive. In many cases,

I think Best Buy is beating Amazon with those deals

which their rivals are simply not offering.

For example, the 14-inch MacBook Pro continues to sell for $1,599 at Best Buy,

while Amazon is surprisingly keeping the price at $1,859.

Similarly, the LG A2 48-inch 4K OLED TV was the first to hit $569 at Best Buy.